Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics and campaigns in Britain and overseas, he now splits his time between writing, speaking, charities and consultancy.
Alastair Campbell is a sought after public speaker in Britain and abroad. Drawing on his experience of ten years alongside Tony Blair, and his considerable understanding of the modern media, he specialises in strategy, making change, dealing with the media and crisis management – often at the same time.
Though he left a full-time role with the Blair government in 2003, he returned for the subsequent three general elections to help first Blair, then Gordon Brown and Ed Miliband. He also advised the Better Together campaign against independence for Scotland, and the Remain side in the EU referendum campaign. He continues to advise left of centre parties, in particular in the Balkans, where he has for some years been a strategic director for the Albanian Socialist Party, who won a landslide victory in June 2013, making Edi Rama Prime Minister, and a second term four years later. Campbell has been Humanitas Visting Professor on media at Cambridge University, and has been honoured by both University College Dublin, Trinity College Dublin and University College Cork for his contribution to the Northern Ireland Peace Process. He is on the advisory board of Portland PR, and in addition independently acts as an advisor to governments, businesses, charities, sports organisations and high profile individuals. He helped to found the world’s first university in football business, UCFB, in Burnley, Lancashire, which has since extended to Wembley and Manchester City’s Etihad stadium.
Dozens of testimonials from a wide variety of businesses, organisations and conference organisers have paid tribute to his skills as an engaging and innovative speaker able to apply his insights and experience to the work of others with wit and passion. He liaises directly with event organisers in advance so as to tailor a presentation to their specific needs. Often controversial, and always prepared to speak his mind, he is willing, indeed keen, to make a question and answer session part of his presentations.
He has written fourteen books in the past ten years, including eight volumes of diaries, four novels, a personal memoir on depression and the pursuit of happiness, and Winners and How They Succeed, a Number 1 best-selling analysis of what it takes to win in politics, business and sport.