Claus Raasted talked about “’A thousand heroes with a thousand faces’ – How Participatory Fiction is the Future” at the Nordic Business Forum Speaker Contest Oslo qualifier on 12 March 2019.

Key points of the speech:

• Passive consumption is dying a slow death. Participation is the future. We don’t want to watch and listen. We want to co-create. We have 3 basic needs: competence, autonomy, relatable. We want to feel important, in control, and part of something bigger than ourselves.

The bottom line? The future of business (and especially that of marketing) is participatory. About Claus Raasted Claus Raasted has been designing participatory experiences for almost a quarter of a century and is one of the world’s leading experts on participatory experience design. He’s the author of 28 books on the subject and is a TEDx speaker who has lectured at Disney Imagineering. Claus also has a past in reality TV, but these days, who hasn’t? He will talk about why participatory fiction is the way of the future. The Speaker contest Final will be held in Helsinki in May and you can see the winner of the Speaker Contest 2019 at NBForum 2019 in Helsinki. All finalists will join MySpeakers Retorich Retreat in May where they will be coached by our very own André Noël Chaker. MySpeaker organizes coaching and Retorich Retreats for our speakers and also offers similar coaching and training sessions to companies. If you are interested our MySpeaker team is more than happy to help.