Erin Meyer is a professor at INSEAD, one of the leading international business schools. Her work focuses on how the world’s most successful managers navigate the complexities of cultural differences in a global environment. She helps companies to develop organizational cultures that breed both flexibility and innovation and offers cutting-edge strategies to improve the effectiveness of projects that span the globe.
In today’s business world, where teams are spread across the planet and most of our communication takes place virtually, how do we work effectively in the face of cross-cultural complexity? As the information age compresses time frames and unforeseen crises such as Covid-19 destroy existing organizational structures, how do we develop a corporate or team culture that breeds ongoing reinvention? In Erin’s keynotes, she explains how to dramatically increase business success by understanding – and making the best possible use of – culture in the workplace.
Erin Meyer supports companies to develop organisational cultures that breed both flexibility and innovation and proposes cohesive strategies to improve the effectiveness of projects that bridge multiple cultures. Charismatic, savvy, and whip-smart, Erin’s talks teach us the secret to effectively working together in a global marketplace.
Erin has developed the Culture Map through her study of communication patterns and business systems of different parts of the world. It is a framework which allows international executives to pinpoint their leadership preferences and compare their methods to the management styles of other cultures. Her methods have impacted the success of Executives to work more effectively across these differences. More recently Erin conducted an in-depth study with Reed Hastings, Co-Founder and CEO of Netflix, investigating the underlying principles necessary for building a corporate culture that is inventive, fast, and flexible. The results of that research were published in their new book “No Rules Rules”.