Vegard Jørmeland
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Entrepreneurship
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Leadership
By chance Vegard Jormeland met Eric Ries before the term “Lean Startup” was even coined – and helped to bring it to the Nordic countries. He later served as Head of R&D at the Nordic startup (now scaleup) Zoaring. Before deciding to go corporate by joining Norway’s largest bank DNB as their Head of Behavioural Design.
Vegard says that the hard thing about making a successful product or service, is often not actually making the product or service, but rather making people use the service. So how cool would it be if we could hack the human mind and program users the same way we can program computers?
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Teemat: Why Innovation Fails in Corporations | OMG! have I done! Confessions of a former Entrepreneur | So you believe you have free will? And how companies exploit your lack thereof | Design Thinking meets Behavioural Science
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