William Higham is one of the world’s leading futurists and strategy experts. He helps organizations to understand how tomorrow’s Smart Consumers will think, feel and behave and how they can benefit from this in their business. His expertise comes from 20 years’ consumer experience for companies such as Sony, Virgin and Universal.
“Today’s customer is tomorrow’s churn”
After consulting for media and fashion brands, his passion for cultural and consumer trends led him to launch consumer trends consultancy Next Big Thing. William Higham regularly consults for brands and agencies alike. He researches and writes leading edge trend reports, runs management strategy workshops, trend auditing and co-ordinates quantitative field and online research. He is also a popular media source for information on consumer trends and writes for Huffington Post and Director. He has worked with a range of clients: brands from AOL and BBC, to Sainsbury’s and Telefonica; and agencies from Omnicom to Ogilvy.
William provides early warning of future market trends. William Higham uses consumer research and systematic analysis of change patterns and cultural dynamics, to help clients identify and target new consumer markets.
His tailored trend interpretation and up to date research are actionable and innovative helping business with solutions for today – and tomorrow. He is a highly popular speaker at internal and public conferences.