Deborah Berebichez is the first Mexican woman to graduate from Stanford University with a Ph.D. in Physics, and she uses her education and background to make complex topics approachable to a wide range of audiences. Deborah co-hosts Discovery Channel’s Outrageous Acts of Science TV show, where she uses her knowledge of physics to explain the science behind extraordinary engineering feats. She also appears as an expert on the Travel Channel, the History Channel, PBS NOVA, CNN, YLE, MSNBC and numerous others international media outlets
Deborah was most recently the Chief Data Scientist at Metis where she led the creation and growth of exceptional data science training opportunities. Her responsibilities include dcurriculum development in data literacy, machine learning and AI for Metis’ data science corporate training as well as online programs. She is an active contributor to the national data science ecosystem through frequent public speaking and presentations on panels at data science conferences
Deborah completed two postdoctoral fellowships at Columbia University’s Applied Math and Physics Department and at NYU’s Courant Institute for Mathematical Sciences where she carried out research in the area of acoustic waves. She invented a highly effective technique in the field of wireless communications whereby a cell phone user can communicate with a desired target user in a location far away
Deborah’s work in science education and outreach has been recognized by the WSJ, Oprah, TED, DLD, WIRED, the American Association for the Advancement of Science (AAAS) and others. She is an AAAS IF/THEN Ambassador for her work inspiring and empowering young women to learn science and to improve the state of STEM education in the world. She has delivered keynote talks to audiences of 20 to 18,000 people including at IBM, YPO, Grace Hopper Celebration (largest conference for women in tech worldwide), Morgan Stanley, Merck, Boehringer Ingelheim and Allstate. She is a John C. Whitehead Fellow at the Foreign Policy Association, a winner of the Society of SHPE’s STAR Award and a recipient for Top Latina Tech Blogger by the Association of Latinos in Social Media.
Statistics and the Art of Deception
Data scientists use statistics to reach meaningful conclusions about data. Unfortunately, statistical tools are often misapplied, resulting in errors that cost both time and money. By being aware of the most common mistakes involving statistics, we can become better and more productive data scientists. To illustrate the kinds of problems that often arise, Debbie presents examples of egregious misuses of statistics in business, technology, science, and the media and analyzes them through a review of basic statistical concepts. She explains how to weed out the most common errors and reduce the chance of being fooled by statistics.
Customer Loyalty in the Age of Big Data
Customer engagement has entered a new era. We are now moving into an age of personalized marketing and predictive sales. These revolutionary changes are possible because of the advent of fast and reliable tools to aggregate, analyze and act upon customer information. This big data approach will eventually be ubiquitous and the success of companies will depend on how effective they are at reaping the benefits of big data. In this talk Debbie shows how companies can use big data to achieve a superior customer engagement.
Everthing You Wanted to Know about Data Science but Were Afraid to Ask
What is data science? What does it mean that big data is transforming our lives? Why is data science the “sexiest job of the 21st century”? This talk provides you and your company a non-technical introduction to data science from basic concepts and techniques to how businesses and governments are using data to find out more about everyone all the time. Debbie also discusses a common problem with data science: many companies are disappointed that their investments in data science are not resulting in increased profits. Debbie explains how restructuring your organization to empower all its employees with data-centered policies can affect the change you need.
Things about the Future and the Future of Things
Our lives are full of things. Alarm clock, shower, coffeemaker, clothes, phone, watch, car, computer, desk, chair—every day we interact with more things than people. If things could talk, they would be our best friends. And soon they will be. Because the things in our lives have started to talk to us, helping us make each day a little better, from the watch that monitors our health to the car that drives itself. This interconnected world—the Internet of Things (IoT)—offers new possibilities for personal growth. It also offers exciting business opportunities and some unique challenges regarding privacy and security. In this talk, Debbie presents the wonderful future that IoT is bringing to us and explains how it will transform every aspect of our lives. She also discusses the important challenges to security and privacy that come with this new reality.