Greg Hoffman is a branding expert, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena. Greg brought all of his brand experience to the world in 2022 through his new book Emotion by Design: Creative Leadership Lessons From a Life at Nike. Greg also shares his insights into brands, creative leadership and storytelling through his keynote speeches.
His most sought-after topics include:
Emotion by Design: Creative Leadership Lessons From a Life at Nike
This presentation shares lessons and stories on how brands can create more powerful emotional bonds with their audiences and in turn, push the world forward in a positive way.
Leave a Legacy, Not Just a Memory
This presentation is about cultivating a diverse culture in your brand to power innovation and drive a positive impact in society and culture.
Dare to Be Remembered: Brand Building Through the Art of Storytelling
This presentation highlights the importance of storytelling in leadership and in building leading and loved brands in the world.
For 28 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. In his most recent role as NIKE’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand.
Greg oversaw NIKE’s brand communications and experiences as NIKE was solidifying its position as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences. His role in the rise of marketing and design through that period was recognized in 2015 when Fast Company named him one of the Most Creative People in Business. He’s also been recognized for his transformative leadership in the industry through the Business Insider’s 50 Most Innovative CMOs and AdAge’s Power Players annual lists.
For over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of NIKE’s signature products and innovations, and for the building of the brands of its athletes.
Through his leadership, Nike drove themes of equality, sustainability, and empowerment through sport in some of its most significant brand communications. That work was, in part, driven by his role on the Advisory Board of the NIKE Black Employee Network and as a member of the NIKE Foundation Board of Directors.
Today as founder and principal of Modern Arena, Greg advises Fortune 1000 brands, startups, and nonprofits in creating brand strength, business growth, and social impact. He sits on the advisory boards of brands such as AO-Air, Everyday, Mogo, and Cheeze, and, is a board member for Summit Impact, the philanthropic arm of Summit Series.
In addition, he is the Branding instructor at the University of Oregon’s Lundquist College of Business and the Innovation Chair of the Board of Trustees for the Minneapolis College of Art and Design.