In the digital era, the nature of power has been upended. Once-respected institutions – governments, businesses, media – face unexpected challenges and mounting public skepticism, while successful organizations and individuals tend to be outsiders and startups who capture the public’s imagination through unconventional means. Jeremy Heimans argues that these trends represent a seismic shift from the “old power” of establishment entities to what he calls “new power,” which he describes as the ability to harness the energy of the connected crowd. A leading global authority on the dynamics and implications of this new power, Jerremy Heimans shows organizations and individuals how to build influence in a world transformed by digital mobilization.
Jeremy Heimans has been building movements since childhood, when he ran precocious fax campaigns on issues such as environmental conservation and third world debt in his native Australia. A former McKinsey strategy consultant, he has co-founded several online campaign groups and citizen activism initiatives, including GetUp (an Australian political movement with more members than Australia’s political parties combined), Avaaz (an online political movement with more than 40 million members) and AllOut (a global movement for LGBT people and their friends and family).
Heimans, co-founder and CEO of Purpose, which was acquired by Capgemini in 2020, has spent his career bridging the practical world of business with the fervor of social activism. With Henry Timms, he co-authored the international best-selling book “New Power: How Anyone Can Persuade, Mobilize and Succeed in our Chaotic, Connected Age” (US version, Penguin Random House, Feb, 2019). “New Power” describes the way in which digital connectivity has reshaped relationships and attitudes, causing influence to shift from traditional sources of authority to those who are best able to inspire participation and mobilize employees, consumers and the connected crowd. These trends have already transformed politics and business, and yet many organizations remain unable to develop strategies for integrating new power thinking and methodologies into their existing strategies.
Heimans helps organizations – private, non-profit and governmental – understand how power functions in the new world, and advises on how different types of organizations (as well as social movements) can emulate past success stories and impact opinion locally and globally. As a true testament to the book’s importance in today’s business climate, Heimans and Timms’ work was featured as the Big Idea in Harvard Business Review and Heimans’ top-rated TED talk on the topic has been viewed more than 1.4 million times. CNN called “new power” one of the Top Ten Ideas to Change the World in 2015. The framework has been praised by Fortune 100 CEOs such as Walmart’s Doug Macmillon and Unilever’s Paul Polman. “New Power” was also named a best book of 2018 by the Financial Times, Bloomberg, Fortune, Inc and CNBC.
Purpose – a home for building 21st century movements and purpose-driven brands – has and advised institutions like the Bill and Melinda Gates Foundation, Bloomberg Philanthropies, Google and Unilever. He is one of the foremost global experts helping companies bring purpose into the heart of the brands and business models, and then engaging consumers around a meaningful and impactful brand purpose.
In 2011, Heimans received the Ford Foundation’s 75th Anniversary Visionary Award for his work as a movement pioneer and the World Economic Forum named him a Young Global Leader. The World e-Government Forum has named him as one of the top ten people who is changing the world of politics and the internet, and The Guardian named him one of the 10 most influential voices on sustainability in the U.S. A highly engaging orator, Heimans has been a keynote speaker at prestigious venues such as the World Economic Forum at Davos, TED, the Aspen Institute Ideas Festival, the RSA, Chatham House, the United Nations, Blair House, The Economist Big Rethink, The Guardian Activate and Social Media Week.