Katie King Banneri

Katie King - Puhuja

CEO of Zoodikers & AI in Business

Katie King is a published Author, Keynote Speaker and Management Consultant, recognised in the area of AI and digital business transformation, as well as marketing and STEM. Katie regularly consults CEOs, MDs, as well as HR, sales and marketing teams on adapting to Business 4.0. Over the past 30 years, Katie has coached and advised numerous leading brands and business leaders, including Richard Branson, O2, Orange, Accenture, Harrods, Saatchi & Saatchi, PA Consulting, Arsenal FC, as well as NHS trusts, universities and many more.

Katie has delivered numerous TEDx talks and is a frequent commentator on BBC TV and radio, and is a regular speaker on the international conference circuit. She is the author of  two books on AI strategy:

Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, published by Kogan Page in February 2019.

AI Strategy for Sales and Marketing, published by Kogan Page in January 2022.

Katie’s top themes & topics for 2022:

• Future of Leadership – but which topics specifically would be on top now?

– Empathetic leadership

– Leading in a hybrid environment

• The global war for talent – solutions /ideas to win in this game?

– Flexibility

– Culture and leadership

• Rethinking innovation – how to do this?

– Embrace technology

• Continuous disruption – and what it means in practice?

– Agility

– Continuous learning

• Climate adaption – and what it means in terms of actions?


Prior to setting up her first venture in 2002, Katie was appointed Director of global agency Text 100 (Next Fifteen Group plc). In addition to her role as CEO of AI in Marketing and Zoodikers, Katie is the South East and East Anglia chairperson for the industry body, the PRCA, regularly training its members on topics surrounding digital transformation. Katie is regularly featured on BBC radio and TV, providing advice and opinion on business transformation.

Katie began speaking over 10 years ago and is regularly invited to speak at corporate events, international conferences and gala dinners. She speaks engagingly, candidly and empathetically to audiences about the importance of being agile and innovating, showcasing current global examples from business and academic experts. In addition to an MBA, Katie holds a diploma from the Chartered Institute of Marketing and a degree in languages.

Teemat: Artificial Intelligence in Marketing | How to Harness AI and Maintain the Competitive Edge


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Digitalisaatio & Teknologia | Luovuus & Innovaatio