Michael Tchao

Michael Tchao is Apple’s Vice President of iPad Product Marketing, where he specializes in Consumer Technology, New product / Service strategy development & Design and Product & Brand Marketing.

Before working at Apple, Michael was the General Manager of Nike Techlab, a sports technology innovation group within Nike chartered with developing new digital products and services for Nike’s sport and fitness consumers. As part of this role, Michael’s group also managed technology partnerships including the partnership between Nike and Apple which led to the award-winning Nike+iPod system announced in May of 2006.

Prior to joining Nike, Michael Tchao spent 6 years in technology and marketing strategy consulting for technology companies including HP, IBM, Microsoft, Sony, Kodak GM OnStar and Disney.

Before consulting, Michael spent 10 years at Apple in Product Development, Product Marketing and Strategic Alliances, helping to define, develop and launch scores of hardware and software products. Michael helped found Apples first Multimedia Products group and headed up Product Marketing for Apple’s first foray into consumer electronics, the Newton PDA.

Teemat: Innovation and Creativity | Branding | Marketing | Product Development | Leadership and Management