Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Covidien, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum.
Rita is an exceptional instructor and is highly valued for her ability to challenge executives’ assumptions and provoke fresh thinking. Her extensive experience with companies all over the world, make her a unique resource for organisational leaders. She takes complex topics and makes them understandable and applicable. Her presentations are extremely informative, full of examples, case studies and questions which prompt lively discussions. Her handouts, tools, and slides enhance her classes tying academic research to actionable takeaways.
Rita has been recognized as one of the top ten business school professors to follow on Twitter, and was named one of the 25 smartest women to follow on Twitter by Fast Company magazine. In 2009, she was inducted as a Fellow of the Strategic Management Society, an honour accorded to those who have had a significant impact on the field. She serves as Dean of the Fellows. McGrath is the co-author of three books in addition to her brand new book ’The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business’ (Harvard Business Review Press). Rita McGrath appears regularly on television and radio and is often cited in the press. She maintains an active blog and is featured as a discussion leader at Harvard Business Online.