Thomas Kolster - Puhuja

Mr. Goodvertising - Marketing Activist & Advisor, Sustainability Normaliser, International Speaker & Author

Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional of more than 18 years’ standing, he’s advised Fortune 500 companies, small start-ups, governments, agencies, and non-profits. He’s the founder of the global Goodvertising movement that’s inspired a shift for the better in advertising.

Thomas Kolster is a man on a mission — one of the early pioneers in the do-good space, coining the term ”Goodvertising” to describe the changing impact-advertising landscape that’s become a movement in itself.


Thomas’ Top Topics for 2023 include:

Creating leadership inspiring people to take urgent climate actions – As the climate emergency bells are ringing louder and louder, it’s pivotal to engage and inspire people to take action

Getting purpose right in a highly competitive market – Every brand and leader is talking about purpose, if you’re to win heats and minds going forward a new approach is needed

Value-based leadership anchored in transformation – People are no longer buying your why, your values or your actions, but who you can help them become. Only then can they see and feel the difference


He’s also the author of two books: ‘Goodvertising’ (Thames & Hudson 2012) and ‘The Hero Trap’ (2020)

He’s an internationally recognised keynote speaker who has appeared in more than 70 countries at events like TEDx, SXSW, D&AD & Sustainable Brands; and is a columnist for the Guardian, Adweek, The Drum and several other publications, as well as regularly judging at international award shows such as Cannes Lions and D&AD. As a passionate entrepreneur and change agent he’s launched several impact platforms like Cph:Change and Wheregoodgrows. Thomas’ belief is simple: Change begins with you!


Teemat: Marketing | Branding | Sustainability | Sustainable Brands | Entrepreneunership | Leadership

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