Tim Mason is renowned for launching Tesco’s Clubcard scheme, Tesco Express, Tesco.com, Tesco Personal Finance and Fresh & Easy. He is experienced director who has ton of experience with a demonstrated history of working in the information technology and services industry. Skilled in Business Planning, E-commerce, Retail, Entrepreneurship, and Sales Management.
He is the former Deputy CEO and Chief Marketing Officer of Tesco, the world’s third largest retailer, and former President and CEO of Fresh & Easy, Tesco’s US business. Mason has had over 30 years of retail experience with Tesco, with 25 years spent in senior management roles, including 17 years at board level. He is currently the CEO at Eagle Eye Solutions, a leading SaaS marketing technology company that enables businesses to create a real-time connection to attract and retain customers, through digital promotion and loyalty services.
Tim Mason served from 1995 as a Board Director at Tesco, and from 2010 as the retail chain’s Deputy CEO and Chief Marketing Officer. He was President and CEO of Fresh & Easy Neighbourhood Market from 2006-2012, a chain of grocery stores in the United States, and a subsidiary of Tesco until early 2013. Mason spearheaded Tesco’s bid to crack America, and was responsible for the expansion and operations of 150 stores US wide. Throughout his career at Tesco, he was renowned for being in touch with the customer, and instrumental in the creation of some of Tesco’s most successful marketing initiatives (Clubcard, Express, Personal Finance and Tesco.com).