Markus Kramer is an Honorary Senior Visiting Fellow at the Faculty of Management Science, Cass Business School, London and specializes in helping brands and businesses grow stronger. He advises Boards, Executives, and Operational Teams as well as Private Equity and Growth Funds on all aspects of strategic positioning, growth through active brand management, marketing, communication, and retail development. Markus sits on the European Board of the Chief Marketing Officer (CMO) Council and is a member of the steering committee of the UK’s CIM (Chartered Institute of Marketing) Marketing Confidence Index.
“Engage for Insight, Stimulation & Learning”
Markus has helped Aston Martin and Harley-Davidson build, scale and deliver their fascinating brands to more people in more places around the world. Other work includes many years of brand-, marketing- and retail development at numerous other marques, including private equity-backed luxury mobile phone maker VERTU, covering the entire spectrum from mass to premium to luxury; and vertically from insights to strategy to execution and measurement. Markus Kramer is Swiss at heart, an architect by training, and holds degrees in Marketing & Brand Management, International Project Management from the University of California in Berkeley (USA), and an MBA from the SAID Business School at the University of Oxford (UK).
A passionate business and brand builder, Markus Kramer is a recognized thought leader in the fast-paced world of cutting-edge marketing and an expert both within the automotive and luxury goods industry. He speaks regularly at prestigious business schools and conferences on what we can learn from the epitome of branding (Luxury) and the transformational power of brand in the context of strategy, change, leadership, innovation, and growth.
Markus delivers an engaging and conversational style that combines cutting-edge insights with a blend of the latest multimedia technology and hands-on workshop tools. He is able to both inform and inspire and can connect with audiences of all levels and functions.